TURN YOUR LISTING INTO A CLIENT MAGNET

The Psychology Today Profile Playbook

You set up your Psychology Today profile, but… crickets.

No inquiries. No dream clients filling your schedule. Just a profile floating in a sea of other therapists.

Friend, you’re not alone. So many therapists sign up for Psychology Today hoping it will bring in steady referrals, but the truth is—most profiles blend in. And that’s the problem.

The good news? With a few simple (but strategic!) tweaks, your profile can go from overlooked to fully booked.

That’s exactly what The Psychology Today Profile Playbook is here to help you do.

IMAGINE IF YOU COULD…

✓

Have a profile that brings in ideal clients on autopilot

✓

Know exactly what to say to make potential clients feel seen

✓

Increase your visibility and stand out in a crowded directory

That’s the power of a well-optimized Psychology Today profile. This guide walks you through every step, from defining your niche to writing compelling copy that converts searches into actual phone calls..

INTRODUCING

The Psychology Today Profile Playbook

Featured In:

MEET YOUR COACH

Hey there, I’m Kelley Stevens, LMFT.

If you’re listed on Psychology Today but not getting the referrals you hoped for, you’re not alone. A profile isn’t just a box to check—it’s one of the most powerful tools to attract your ideal clients when it’s done right.

That’s exactly why I created The Psychology Today Profile Playbook. I’ve helped thousands of therapists refine their marketing, and I know what makes a profile stand out. This guide walks you through the exact steps to optimize your listing, increase your visibility, and start getting real inquiries from the right clients.

Let’s turn your profile into a referral machine—I can’t wait for you to get started!

What’s Inside

This isn’t just another generic guide—it’s your step-by-step roadmap to making Psychology Today actually work for your practice.

📌 Psychology Today Basics – Understanding how the platform works so you can use it to your advantage.
📌 Step 1: Define Your Niche – Get crystal clear on who you serve and what sets you apart.
📌 Step 2: Identify Your Ideal Client – Speak directly to the people who need you most.
📌 Step 3: Write Your Profile – Craft compelling copy that makes potential clients say “I need to work with them.”
 📌 Step 4: Add a Profile Video – Build trust before clients even book a call.
📌 Step 5: Invest in Professional Headshots – The right photos can increase your click-through rate.
📌 Step 6: List Multiple Geographic Areas – Expand your reach and show up in more searches.
📌 Step 7: List Your Psychotherapy Groups – Attract more clients and increase your income streams.
📌 Step 8: Get Verified – Build credibility and stand out as a trusted provider.
📌 Step 9: Link Your Website – Drive traffic from Psychology Today straight to your private practice site.
📌 Step 10: Conduct Profile Audits – Keep your listing fresh and optimized over time.

If you want to make Psychology Today work for you (instead of just having a profile that sits there), this guide will walk you through how.

How Do I Know If the Psychology Today Playbook Is Right for Me?

NOT FOR YOU IF…

✓ You set up your profile and never want to update it.

✓ You think all profiles perform the same, no matter what.

✓ You’re not focused on attracting private-pay clients.

TOTALLY FOR YOU IF…

✓ You want to attract more of the right clients with ease.

✓ You’re ready to write a profile that actually converts.

✓ You want to learn how to improve your visibility and ranking.

WANT MORE?

BUNDLE AND SAVE

TPPP Ultimate Resource Vault

Get the most out of your private practice with the Ultimate Resource Vault.

This bundle includes everything from the Private Practice Roadmap to the Marketing for Therapists Course, Ultimate Paperwork Packet, and more. It’s like your practice’s one-stop shop for growth!

ANSWERS TO YOUR BURNING QUESTIONS

FAQs

  • This guide walks you through a step-by-step process to create a profile that speaks directly to your ideal client. It covers everything from writing engaging copy to choosing the right keywords, optimizing your photos, and increasing your visibility.

  • That depends! Some therapists start seeing an increase in inquiries almost immediately after optimizing their profile, while others take a few weeks to notice a difference. Psychology Today’s algorithm rotates listings, so consistency and refinement are key.

  • Perfect! This playbook is designed to help you fine-tune and optimize an existing profile. Whether you need a full rewrite or just a few tweaks, the strategies inside will help you maximize your visibility.

  • While I can’t promise specific results (since referrals depend on multiple factors like location, competition, and specialization), I can confidently say that implementing these strategies will make your profile far more effective in attracting the right clients.

  • Due to the digital nature of this guide, all sales are final. However, I’m confident that the insights and strategies inside will be invaluable in helping you improve your profile and grow your practice.