ATTRACT YOUR IDEAL CLIENTS

Niche Workbook

Defining your niche is the secret to building a practice that attracts the right clients. 

 If you’ve struggled to get your message across or feel like you're marketing to everyone without really connecting, this Niche Workbook is for you.

IMAGINE IF YOU COULD…

✓

Work with Clients You Absolutely Love Helping

✓

Have a Clearer Direction When It Comes to Marketing, Without Feeling Overwhelmed

✓

Fill Your Practice with Ease, Knowing Exactly Who You’re Speaking To

That’s the power of defining your niche. This workbook will guide you through the process, helping you get crystal clear on who you serve and how to position your practice for growth.

INTRODUCING

The Niche Workbook

The Niche Workbook is your step-by-step guide to defining and communicating your unique niche as a therapist. It helps you identify your ideal clients, craft messaging that resonates, and position yourself as an expert in your field. This workbook gives you clarity and focus, so you can attract the clients you’re best suited to help without feeling overwhelmed by marketing 

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MEET YOUR COACH

I’m a licensed therapist, business coach, and the founder of Private Practice Pro. When I first started my private practice, I struggled to find my footing—I tried to take on everyone and everything, and it left me feeling scattered and unsure. Once I discovered the power of defining my niche, everything changed. Now, I help therapists like you build thriving practices by focusing on what you do best and who you’re best equipped to help.

I’ve been where you are, and I’m here to walk you through the exact steps that helped me grow my own practice into something I truly love. Let’s get started!

How Do I Know If The Niche Workbook Is Right For Me? 

NOT FOR YOU IF…

✓ You’re trying to work with everyone and aren’t ready to narrow your focus.

✓ You’re still figuring out if private practice is right for you.

✓ You want to stick with a generic marketing approach.

TOTALLY FOR YOU IF…

✓ You’re ready to attract clients who light you up!

✓ You want a marketing message that feels authentic and clear.

✓ You’re ready to grow your practice in a way that feels good.

Explore My

The Private Practice Roadmap

Take my step-by-step course to open your cash-pay private practice this year. Get every tool you need to open your doors and start seeing clients.

Hint: It’s not as hard as you think!

Marketing for
Therapists

Fill your practice with cash-pay clients who are the perfect fit for you. Learn the strategies over 2,000 therapists have used to create a full caseload while marketing in a way that feels genuine and true to who you are.

WANT MORE?

Join The Private Practice Club 

The Private Practice Club

Get the most out of your private practice with the The Private Practice Club.

A monthly membership designed to help you grow your private practice with clarity, confidence, and support. Inside, you’ll get instant access to Kelley Stevens’ two best-selling courses—The Roadmap Course and Marketing for Therapists—plus live monthly coaching calls, bonus trainings, and a private community of like-minded therapists.

This is your one-stop hub for strategy, mentorship, and sustainable momentum.

ANSWERS TO YOUR BURNING QUESTIONS

FAQs

  • The Niche Workbook walks you through a simple, step-by-step process to help you get crystal clear on who you love working with and how to position yourself as an expert in that area. By the end, you'll have a clearly defined niche that makes it easier to connect with the right clients and grow your practice.

  • The beauty of this workbook is that you can work through it at your own pace. While many therapists find clarity after just a few exercises, it’s designed to be flexible—you can dive deep into each section or come back to certain areas as your niche evolves. Whether it’s a weekend deep-dive or a more gradual process, you’re in control.

  • That’s what this workbook is all about! I guide you through reflective questions and practical exercises to help you discover your ideal clients—even if you’re feeling unsure right now. You’ll come away with a clear picture of who you’re best suited to help.

  • No, this workbook is focused on helping you define your niche and create messaging that resonates with your ideal clients. While it’ll give you clarity on your target audience, my Marketing for Therapists course goes much deeper into the nuts and bolts of a full marketing plan.

  • By defining your niche, you’ll stand out in a crowded market and attract more of the clients you’re best equipped to help. A clear niche makes your marketing feel natural and aligned, leading to more referrals, better client fit, and a practice that feels purposeful and rewarding.

  • That’s great! This workbook can help you refine your existing niche or explore new directions if you’re looking to grow or pivot. Even if you’ve started the process, it can give you fresh insights into how to better communicate your value and attract the clients you truly want to serve.

  • Due to the digital nature of the Niche Workbook, all sales are final. However, I’m confident that the tools and guidance provided will be valuable for your practice. If you have any questions or run into issues while working through the material, feel free to reach out, and I’ll be happy to support you!